Want to promote your tutoring business?
Want to know how to attract students to teach in your own home or private studio?
Marketing is one of the hardest aspects of running any business, but with the right strategies you can succeed.
If you are a good teacher, and pupils enjoy your lessons, you may pick up the occasional referral from time to time.
However, if you want to earn a healthy income and find students more quickly, you need to understand how to market yourself as a tutor.
In this article, I'm going to share with you seven methods for promoting your business.
1) Word of mouth
This is the best place to start. Tell everyone you know about your tutor business and hopefully they’ll spread the word. Tell family members, friends and acquaintances.
You can offer a “finder’s fee” and pay the person who refers you 100% of the first lesson fee.
2) Business Cards
Get hold of some business cards with your name, address, phone number, e-mail address and website address. You can contact your local print shop or do it online. It doesn’t need to be too fancy, but shop around as you get some great deals, especially online. Keep the design fairly simple, but you might want to consider a theme linked to your profession.
Leave a few of your tutor business cards in local shops, libraries, sports centres and start giving them to people you meet at events. Don’t be pushy, but when people ask what you do, tell them and offer them your card.
3) Posters and Flyers.
Create some flyers, posters and put them here, there and everywhere – local shops, libraries, sports centres, notice boards schools, music colleges and universities.
Also, think about demographics. This is important.
For example, while many private tutors target younger people, college kids, school pupils etc, they often overlook one important age group.
The retired.
If you can find an area in your town or city with a predominantly older demographic, pop a few flyers through their letter boxes. Many retired people have time on their hands and would love to learn a new skill.
In my profession, I meet so many who wish they’d learnt the piano when they were younger and I simply tell them it’s never too late. Also, you might meet some who had lessons years ago and just didn’t like their teacher.
Don’t forget some ‘old school’ teaching methods would make you wince if you used them in the 21st century!
4) Phone/E-mail
I’m not saying go and cold call 1000’s of residents in your town, but it might be worth contacting local teachers in schools and ask if their students would like lessons or extra tuition in a particular subject. These people are well connected and once they pass you one student, you can quickly gain some referrals.
While I was building my teaching business, I remember sending about 100 e-mails to local independent schools, offering my services as a piano teacher, with a link to my website, and I got 2 job offers with two full days of teaching!
5) Contact the competition
If there is an established tutor in your town, give them a call.
If they have a full teaching timetable, they might be turning away students, when they could be passing them on to you. This strategy can work well, and as long as you show it is in their interest, most will go for it.
For example, if they teach maths, and you teach science, you could try and refer students to each other...
I often perform at weddings and if I’m busy I have 2-3 pianists who I recommend people to contact. And these guys do the same for me.
I also teach jazz and popular music on the piano and pass on students to classical pianists in my area if I feel they will be a better fit for the pupil. An again these piano teachers do the same for me.
You should learn not to fear competition and use it to your advantage! You can never have too many connections...
6) Stage a taster event
Depending on your subject, you could hire the local hall and invite people to watch a short presentation showcasing what you do as a teacher. If you’re a music teacher, you could also talk about how your instrument works and even ask members of the audience to come to the stage and have a go! This could also work if you teach art, photography and other creative subjects
This might cost a bit of money to do, but I know some tutors who’ve had remarkable success with this method. In addition to the local hall, why not approach schools and see if you can give free presentations there.
Make it exciting so pupils will go home in the evening and beg their mum and dad for lessons in your subject!
7) Local celebrity endorsement
See if you can get a local celebrity, or someone really well known in your town or city, to recommend your services as a tutor. They can use their connections with the local media to boost your profile.
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These are just some methods which can help you start and expand your business. I hope it's given you some more ideas on how to attract students for tuition in your own home or private studio.
Do you have any tips of your own you can share? Feel free to write any comments below...
If you'd like to learn some more effective strategies, take a look at my Tutor Marketing Course.
It’s very much useful to teachers in all subjects including music.
Glad to help!
Great article with some excellent tips.
Stage a Taster Event is a very good tip. I primarily teach adults chords and how to play by ear in 16 weeks and find a Taster Event EXTREMELY effective. I pique their interest and they show up wanting to learn more and often, ready to put the money down.
I have tried most of everything, but it is really hard to get onto the schools listing for external private teaching. I have emailed, called and get nowhere. Help.
Hi Sandra
I’d keep plugging away with the schools. Is there another way you can contact them if there are no responses to emails or phone calls? Can you visit in person? Are they on LinkedIn? I would also try to find students yourself using your own marketing methods. Try Adwords to begin with for online marketing, and create some flyers and business cards for offline. Good luck!
I have tried everything too and tired of all this
Hi Mandy
Sorry to hear you’re having problems. I would recommend focusing on just 1 or 2 strategies in detail before moving on to any others. In my experience, start with posters, flyers and business cards. For online, look at Google Adwords to start with.
Very nice article sir…When I read your article and implement it in my routine after then my teaching is more better than before.
Another great article from a fantastic pianist and teacher. Go Martyn!
Thanks Simon!
Thanks for these Useful Tips
hopefully they will help me….
Thanxx a lot
Hi
There are lots of excellent tips
I am a school teacher and also do private tutoring at home, just wanted to know how would it be to contact local school teachers about my tutoring? As schools don’t really advertise… or how can I approach them?
Thank you
I am a great fan of your page. I follow your blogs regularly. Sir I need your advice on a very serious issue. My major problem is how to collect money from my clients. I attract students quite alright, but my problem is students/parents unwillingness to pay at the right time. Any advice to help me curb this problem would be greatly cherished, thanks in anticipation…
Hi Martyn, the points and suggestions that you had mentioned are very helpful and hopeful. This is the first time iam reading your article,iam really impressed and also I will apply some of this in my tuition center.
Hi
Great tips to start a coaching business.
Keep it up.
this is very important information thank you so much for your guidance
I like the taster event idea. In fact am now seeking venues to promote my English classes. Been mainly dependent on word of mouth until now.
Good on you for putting the advice out there!
The points that you have mentioned here are really helpful. We’ll start implementing them.
Very nice information,
Hi Martyn, What a great Article!!! These points will definitely help in promoting the tutoring business. Thank you for sharing these wonderful points.
very important and exact tips are given.thanks