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Why do some tutors offer such dirt cheap prices for their lessons?
It used to really bother me.
I firmly believe you get what you pay for, particularly with tutoring.
As a piano teacher, I’ve spent years at university to become the best piano player I can be. But after all this, I’m just supposed to provide an hour’s lesson for $20.
You get such a buzz when you receive a call and someone enquires about lessons, but then this excitement turns to sheer frustration when you realise some just want to pay rock bottom price.
“Wow, you charge this much for a lesson. I thought it would be half that!”
Ok rant over…
The thing is, you have to let this go.
You don’t want to compete on price. In fact, you MUST NOT compete on price.
Obviously you can’t go crazy with what you charge, but in my experience, people who aren’t prepared to pay a good rate for lessons are more likely to cancel, quit or mess you around.
So instead of focusing on price, you need to offer value in your lessons.
And I mean sensational value.
You need to have the right equipment, resources and teaching style to make people really look forward to your lessons each week.
You need to have a quality website with testimonials and offer quality lessons.
In terms of advertising, you need the right marketing angle and a different approach from your competition.
As a result, you are far more likely to get students paying what you’re truly worth..