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How do you stand out from the competition? It’s a problem I hear so often from many tutors. For example…
“There are a lot of teachers in my area lately. The space has gotten much more competitive. Likely due to the economy”
“There a lot of cheap teachers, but they are not good, how can I explain for the students go to my lesson, and not to the others”
“How can I look better than my competitors?”
The most important thing I want you to understand is this.
Don’t fear competition.
I mean it.
Competition is a sign that there is a market for your lessons, which is a great sign. However, if you just copy your competitor’s strategy in terms of marketing and pricing, you’ll probably lose your shirt.
You need to stand out from the crowd.
There are a number of strategies to help with this and here’s one of the most effective ways…
Get your students to say how good you are!
You can be a great salesman for your teaching business and talk up your lessons, but nothing is as powerful as OTHER people saying it.
Think when buy a product on Amazon. How many times do you scroll down to the customer reviews at the bottom? I even do this before checking the features sometimes.
When we know someone’s recommended something, we’re far more likely to go for it.
It’s human nature.
So how can you apply this to your lessons?
Simply ask your pupils for some testimonials which you can put on your website.
Include their photo, add some text and put it on your lessons page (or a separate testimonials page).
Even better, try and get a video testimonial. Ask a pupil to talk into the camera about what you’re like as a tutor.
Ask them to talk about what they’ve GAINED from your lessons, and what their situation was like BEFORE they started.
This is powerful stuff.
Despite the competition from other tutors, I find this approach is hardly used.
And it’s a great way to stand out from your competitors. As a result when someone sees these testimonials and phones you up about lessons, they’ll already be thinking you’re a quality teacher.
When they call, talk up what you can offer in your lessons.
Focus on value and quality.
They should be far more likely to choose you as a teacher, and in my experience..
..much less likely to haggle over the price.