I want you to answer a simple question..
..and please be honest 🙂
Do you really have a marketing system for your tutoring business?
But before you answer, take a look at these questions..
- Do you have a marketing calendar?
- If so, do you actually follow it?
- Do you have a written marketing plan?
- Do you have a number of different sources for finding students? Or, do you rely on just one or two strategies?
- Can you predict how many students you will get each month?
- Do you keep a record of which sources are bringing students into your business?
- Can you tell me for certain how many students you got by week and by month over the last 12 months?
- Do you have a plan to increase your student numbers, especially if you hit a slow patch at any point?
- Do you know what your USP is?
I would say if you answered ‘no’ to 4 or more of these questions then you probably don’t have a marketing system for your business.
Over the past few years, I’ve coached a number of tutors in a range of subjects. Some have followed my advice, found more students and have increased their income from tutoring. But some haven’t got their marketing into gear and have struggled to survive.
No leads = no students.
No new students = no business.
With tutoring you hope your students stick around for a long time. But you and I both know that pupil numbers can really go up and down throughout the year.
Some leave for different reasons as their circumstances can suddenly change. And if you don’t have a plan for bringing in new students when you need them, your business can suddenly be in trouble.
I personally think there’s a stigma around marketing.
Some tutors feel by 'pushing' to bring in new leads, it feels dishonourable. Like you’re some dodgy used car salesman with a huge fake smile.
But marketing doesn't have to be like this.
However, it does take work and you need a system to keep your business growing year after year.
Here’s a little task for you..
- Find 3 successful business owners in your local area (no franchises or big national companies)
- Get to know the owners. Take them out to lunch or dinner and ask their advice on how they bring in customers.
- Write down their advice and look for any common features of their marketing system.
You can approach other tutors (who teach a different subject to yourself), but don’t limit yourself to just your industry.
Believe me you can find some valuable pieces of information from all sorts of business owners and adapt their strategies to your business.
I guarantee it will transform how you think about marketing 🙂